About

Behind AYUYA is Amalia — a clinical nurse, former healthcare manager, and beauty studio owner with over five years of hands-on experience — now opening a new chapter in beauty branding.

With a deep understanding of care, precision, and the human touch, Amalia envisioned a brand that embodies balance between inner well-being and outer beauty.

AYUYA was born from this harmony — inspired by Japanese minimalism and designed to make elegance effortless.

Our Instant Magnetic Lash System lets you elevate your look in seconds:
✨No Glue. No Liner. Just Clip & Glow!✨

Each detail — from the design to the feel — reflects softness, confidence, and timeless sophistication.

AYUYA is more than a brand — it’s a way to make beauty and self-care simple, intuitive, and accessible, because feeling beautiful should never be complicated.